Before NextFlow
Marcus Webb runs Hartfield Kitchens with two other joiners. Before NextFlow, leads came in through a contact form on their website — and then vanished into a shared Gmail inbox that all three of them could see but none of them felt responsible for.
Marcus estimates they were losing 60-70% of their leads simply by replying too slowly or not at all. The ones they did reply to got a PDF quote that took 2 hours to put together in Word. Win rate: roughly 20%.
The setup
In November 2025, Marcus signed up for NextFlow Pro. The first thing he did was embed the lead capture form on his website and set up the chat widget. Within a week, he had a complete picture of every enquiry, who had replied, and what stage each lead was at.
The first time I sent a quote in 4 minutes from inside the conversation thread, I knew this was different. The customer replied in 20 minutes. We had never moved that fast.
Marcus Webb, Hartfield Kitchens
Five months later
By April 2026, Hartfield Kitchens was sending 12 quotes a week. Win rate had climbed to 38%. The pipeline — which barely existed before — sat at £180k weighted.
- Response time dropped from 6 hours to under 25 minutes
- AI drafts accepted without edits 71% of the time
- 3 won jobs came directly from the hosted lead page on Instagram
- Marcus now spends 40 minutes a day on sales, down from 3+ hours
Moving from a shared email inbox to a unified NextFlow inbox. Every lead has one thread, one owner, one status. Nothing falls through.